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Resume White Papers (coming soon)
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Mark A. Bowen TDS Telecommunication Corp. (2006-2009) Managed the TDS Telecommunications Corp. brand. Led the cross functional team to unify the Telecom and Metrocom Brands. Provided the creative direction for brand’s new look and feel. Worked with parent company to resolve conflicts with parent’s brand. Managed the documentation and enforcement of TDS’ brand and communications strategy. Managed and maintained all TDS Telecommunications Corp. trademarks Served as primary liaison with TDS parent company Telephone and Data Systems, Inc. Managed outside legal team of trademark attorneys. Managed the development and documentation of internal trademark policies. Marketing Strategic Plan development & implementation of TDS consumer products from 06-09 including: IPTV & fiber services to the home. PC technical support products. Internet content packages. High-speed Internet access services. Multi service bundle offerings. IP based wired/wireless smart phones. Smart phone services for the home. Led TDS' loyalty and retention efforts resulting in a 50% reduction in customer churn. Served as TDS Commercial Marketing’s key consultant on the development of Internet driven SMB products and services: B2B portal development Webinars (served as the technical consultant and host) Use of social network marketing Software as a Service Managed services
TDS Metrocom, Inc./Division of TDS Telecom (2001-2005) Led the TDS Metrocom Marketing Communications, Public/Government Relations and Ecommerce organizations. Managed multi- million dollar budget. Accountable for the success of B2B/B2C e-sales goal attainment. Developed all Marketing strategic plans from 2002-2005. Led communications efforts that drove double digit growth for over 5 years. Achieved 110% of position goals. Developed offer-based campaigns that generated over 30% of B2B sales force leads. Winner of multiple Telly Awards for Television Commercials. Serial Addy Awards winner. Winner of the TDS Inspiring Excellence Award. Led state lobbying and communications efforts supporting Competitive Phone services. Orchestrated the most successful market launch in TDS history. Achieved 300% of goal in the first six months. Over 50,000 line sales in less than a year.
Wireless Developer.com* (1999-2001) Member of the executive management team. Directed product development, production and marketing departments. Managed a staff of 10+ technical, creative and marketing employees. Created tightly integrated Internet, CD ROM, and live-presentation interactive training products. Developed and managed multiple web sites aimed at the emerging wireless Internet market. Responsible for developing and maintaining Zsigo/WirelessDeveloper.com brand and image. Oversaw the entire customer acquisition to fulfillment process. *Wireless Developer.com is now the Wireless Developer Agency Previous employers have included: DataNet Quality Systems /Detroit Gauge Group LCI International Qwest Communications US Signal, Inc. Full Circle Media, Inc. Pitney Bowes, Inc |
