There are good arguments on both sides. HTML5/Java is faster to develop for more devices, they are tried and true methods, and most developers have the skill needed to work with them. Native apps have less latency, contain libraries, have device management capabilities and easily provide the user with access to device features from within an application.
The use of mobile applications for business purposes is however on the rise. Increasingly mobile work-forces, the availability of business applications in hybrid or private “clouds”, and the ongoing integration of enterprise level business systems are driving the need.
The choice of whether you develop your business app in a native device method or HTML5/Java is not one to take lightly.
Native apps are labor intensive and costly. Multiple versions of the application have to be developed, coded, tested and deployed. They work a bit faster because more of the code runs from the device libraries not from the Internet.
From healthcare to manufacturing and logistics, mobile application use is on the rise. How you do it affects your return on that investment, so it is a critical decision. Choose wisely, and give your competition a “run for its money”.